旅游产业是陕西的支柱产业,本文分析了陕西旅游产业发展优势、现状、存在的问题以及根源,针对陕西旅游产业发展中遇到的困难,提出发展举措:要转变发展思路,加强旅游市场建设,广开引资渠道,加快基础设施建设,优化旅游服务软环境,各地市间整合旅游资源,联手做大做强旅游产业,培养旅游专业人才,树立旅游品牌,充分发挥旅游产业对加快经济发展方式转变的促进作用。 The tourism industry is the pillar industry in Shaanxi. This paper analyzes the advantages, current situation, existing problems and causes of the development of tourism industry in Shaanxi Province. In view of the difficulties encountered in the development of tourism industry in Shaanxi, this paper proposes the development measures: to change the development train of thought, Expand investment channels, accelerate infrastructure construction, optimize the soft environment of tourism services, integrate tourism resources among cities and regions, join forces to enlarge and strengthen the tourism industry, cultivate tourism professionals, establish tourism brands and give full play to the transformation of tourism industry in accelerating the transformation of economic development mode enhancement.