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在国家倡导全民阅读的背景下,服务推广成为图书馆获取市场竞争力的核心业务。但是传统的服务推广业务不仅效率差,还影响图书馆其他业务的开展。将新闻传媒融入其中,可以为阅读者提供良好的阅读氛围,通过不同渠道传递图书馆信息,实现社会教育的主要功能。新媒体伴随着时代的发展而出现,作为新世纪中最具时代性与特色性的产物,新媒体将网络媒体、通讯媒体、信息技术融为一体,逐渐成为影响社会发展的重要媒介。新媒体在发展中衍生出了大量的媒介产品。
In the context of national advocacy of reading for all, service promotion has become the core business of libraries in gaining market competitiveness. However, the traditional service promotion business is not only inefficient, but also affect the development of other business in the library. Bringing news media into it can provide readers with a good reading atmosphere and deliver the library information through different channels so as to realize the main functions of social education. New media emerged along with the development of the times. As the product of the most epoch-making characteristics in the new century, new media integrated the online media, communications media and information technology and became an important medium affecting social development gradually. New media have evolved a large number of media products in their development.