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移动互联网产业链三节点:移动终端、移动网络和应用服务。过去的几年里,各市场参与者都在自己的细分市场内拼搏厮杀,逐渐打造出自己的一片天下,然而,在面对新形势下的市场,却心有余而力不足。因此,加快移动互联网平台化建设,逐渐向产业链上由于下游拓展业务是当今互联网产业内参与者的核心主题。以往对此研究多以理论分析为主来构建理论框架,存在一定的主观性,亟需数据分析为其提供理论依据。
Mobile Internet industry chain three nodes: mobile terminals, mobile networks and application services. Over the past few years, all market participants have been fighting hard in their own market segments to gradually create their own world. However, they are still facing a lot of difficulties in facing the market in the new situation. Therefore, speeding up the construction of mobile Internet platform gradually expands business to the downstream industry chain as the core theme of today’s Internet industry. In the past, most of the researches focused on theoretical analysis to construct the theoretical framework, which had some subjectivity and needed data analysis to provide theoretical basis for it.