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每当到了年底,但凡打开电视,看到的都是不同级别不同种类的颁奖典礼。作为拉动经济增长的重要产品——汽车,自然也是被评选的座上宾。但是随着颁奖的机构越来越多,某些车型累积奖项也越来越多,那么,这些屡屡获奖的车型,是否真的能在消费者购车的时候产生影响力呢?本月《汽车消费报告》与12580生活播报的热议“调查”话题就是从“奖项的力量”开始,一起讨论一下获奖车型对于消费购买的作用。
Whenever you reach the end of the year, when you turn on the TV, you see different kinds of awards at different levels. As an important product for stimulating economic growth, the automobile is also naturally selected as a guest. However, with more and more organizations awarding prizes and more and more models accumulating awards, will these award-winning models really have an impact when consumers buy cars? The topic of the “report” and the 12580 live broadcast “Investigation” was to start with the “power of the awards” and discuss the role of winning models in consumer purchase.