主要对奥运会主题口号进行分析,研究有助于深入了解奥运会主题口号的内涵,促进奥林匹克精神的传承以及奥林匹克文化的传播。研究认为:奥运会主题口号是为了传播奥林匹克文化而提出的具有宣传、鼓动、激励作用的短语或者短句,它是奥运会举办理念的高度概括。奥运会主题口号是奥林匹克运动发展的历史缩影,体现奥运会举办国办奥运的愿望,能深刻诠释举办奥运会的现实意义,传承奥林匹克精神,反映举办奥运会的理念,广泛传播奥林匹克文化。 Mainly on the theme of the Olympic Games slogan analysis, research will help to better understand the connotation of the Olympic theme slogan, and promote the Olympic spirit and the spread of Olympic culture. The study holds that the slogan of the Olympic Games is a phrase or phrase with propaganda, inspiration and motivation proposed to disseminate the Olympic culture. It is a highly general idea of ​​the Olympic Games. The slogan of the Olympic Games is a microcosm of the history of the Olympic Movement. It reflects the aspiration of the Olympic Games to host the Olympic Games and profoundly expounds the practical significance of hosting the Olympic Games. It inherits the Olympic spirit, reflects the concept of hosting the Olympic Games and widely disseminates the Olympic culture.