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曾一度严重亏损、被列为河南省两家大中型企业扭亏增盈试点之一的河南省民权葡萄酒厂大胆调整经营策略,优化产品结构,提高产品质量,扩大对外宣传的力度,取得了良好的经营效果。针对市场的假冒产品败坏企业名誉的问题,该厂在葡萄酒行业首次选用一次性防伪专利酒瓶和音乐瓶盖,在今年成都糖酒会上受到消费者欢迎。音乐瓶盖(见右图右侧)是北京中益国际经济集团研制的科技新产品,由民权葡萄酒厂与中益集团达成
China Minquan Wine Factory, one of the two large- and medium-sized enterprises in Henan province who turned losses and profitability, was once a serious loss and boldly adjusted its business strategy, optimized product structure, improved product quality, and expanded publicity efforts, achieving good results. Business results. Against the market’s counterfeit products, the company’s use of disposable anti-counterfeiting patented wine bottles and music caps for the first time in the wine industry was welcomed by consumers at this year’s Chengdu Sugar and Wine Reception. The music bottle cap (see right side of the right figure) is a new technology product developed by Beijing Zhongyi International Economic Group. It was reached by the civil rights winery and Zhongyi Group.