何谓创意?有原创性的概念就是创意。但原创性不等于可以胡思乱想,不等于可以无的放矢,因为广告创意最终目的是要令消费者改变对产品的态度,从不认识到认识,从没有感觉到产生浓厚兴趣,从不想买到渴望购买。因此,我们做创意的,要很了解整体的传播策略,了解产品的独特处,了解目标消费者的心态,了解市场趋势,从 What is creativity? Originality is the concept of creativity. However, originality does not mean that cranky, does not mean that you can targetless, because the ultimate goal of creative advertising is to make consumers change their attitude to the product, never knew, never felt keen interest, never want to buy eager to buy. Therefore, we do creative, we must understand the overall communication strategy, understand the unique features of the product, understand the mindset of target consumers, understand market trends, from