在大众传播媒体高速发展的时代,是否正确地掌握媒体应对方法是决定政府能否成功进行危机管理的关键要素之一。媒体在危机发展不同阶段所扮演的角色不同,因此我国政府应了解媒体在危机不同阶段所起到的作用,对症下药来处理公共危机。本文概述危机发展的三个阶段,结合近期公共危机管理实例,来探讨公共危机发展不同阶段中我国政府“媒体应对”之关键所在。 In the era of rapid development of the mass media, whether or not the media properly handles the methods is one of the key factors in determining whether the government can successfully manage crises. The role played by the media in different stages of crisis development is different. Therefore, our government should understand the role played by the media in different stages of the crisis and deal with the public crisis with the right remedy. This article outlines the three stages of crisis development and the recent examples of public crisis management to explore the key points of our government “media response ” in different stages of public crisis development.