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景德镇日用瓷不仅造型优美、瓷质光洁而且千姿百态,魅力无穷。但是景德镇日用瓷定价普遍偏低,定价不准,再加上原材料涨价、市场竞争加剧、历史包袱沉重、企业经营机制难以真正适应市场经济运营和发展,因此,对景德镇日用瓷市场定价研究是非常有必要的。本文主要以景德镇日用瓷市场定价为主要研究对象,以定价理论为基础分析景德镇市场环境及日用瓷价格影响因素,分析了景德镇日用瓷市场定价存在的问题,并针对景德镇日用瓷市场定价及其发展提出策略性建议,为市场定价理论研究与实践提供重要参考。
Jingdezhen daily porcelain not only sleek, porcelain smooth and varied, charming. However, the pricing of daily-used porcelain in Jingdezhen is generally low, prices are not allowed, coupled with the rising prices of raw materials, intensified market competition, heavy historical burdens and difficulties in truly adapting to the operation and development of the market economy. Therefore, pricing of daily-use porcelain in Jingdezhen Research is very necessary. Based on the pricing theory, this paper analyzes the market environment of Jingdezhen and the influencing factors of daily porcelain prices, analyzes the existing problems in the pricing of daily porcelain market in Jingdezhen, and analyzes the problems in the daily porcelain market of Jingdezhen Pricing and the development of strategic recommendations put forward for the theory and practice of market pricing provides an important reference.