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从改革开放有了电视广告出现之后,著名演员李默然(电影《甲午风云》中的邓世昌扮演者)便代言了某药品。近年来,越来越多的中国企业也把明星代言作为自己营销策略的一部分。随着中国经济的增长,选择明星的企业或者企业选择明星的数量明显在增加,
From the reform and opening up After the emergence of television commercials, the famous actor Li Moran (the movie “Morning of the FENG Shi-chang plays”) will endorse a drug. In recent years, more and more Chinese enterprises have also celebrity endorsements as part of their marketing strategy. With the growth of China’s economy, the number of star-choosing enterprises or enterprises has obviously increased.