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媒体融合和全媒体转型已成为报业集团在新的历史条件下的战略选择。内外部环境正发生着深刻的变迁,对报业集团的财务管理也产生着深远的影响。本文从财务战略转型、财务职能转变和财务体制调整等三个方面来阐述媒体融合和报业转型背景下的财务变革。
Media convergence and all-media transformation have become the newspaper group’s strategic choice under the new historical conditions. The internal and external environment is undergoing profound changes, which also have a far-reaching impact on the financial management of the newspaper group. This article elaborates the financial changes in the context of media convergence and newspaper transformation from three aspects: the transformation of financial strategy, the change of financial functions and the adjustment of financial system.