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策划背景:秋季,是摩托车市场淡季转旺时期,这也是众多摩托车厂商必争时期。为了扩大新品市场份额,加速宗申产品结构优化调整进程,提高产品经营利润;通过终端卖场展卖,树立商家经营信心,并打造宗申行业品牌领先地位;通过新品向终端推进,加强宗申的知识产权保护宣传,引领个性化消费。策划项目:宗申在全国各地终端市场轰轰烈烈地开展起“心连新,宗申情,大棚车,欢乐行”新品终端有奖展卖活动。基于这些目的,宗申于10月、11月在全国各地宗申2000多家零售网点和终
Planning background: autumn, the motorcycle market off-season boom, which is also the era of many motorcycle manufacturers fight. In order to expand the market share of new products and accelerate the process of optimization and adjustment of Zongshen’s product structure and improve the operating profit of the products, the Bank established confidence in business operations through the sale and purchase of terminal stores, and established ZONGSHEN’s leading brand position in the industry. Intellectual Property Protection Publicity, leading personalized consumer. Planning projects: Zongshen in the terminal market throughout the country vigorously carry out the “heart with the new case, the case of love, big box car, happy line,” a new terminal exhibition prizes. For these purposes, Zongshen in October, November throughout the country Zongshen more than 2,000 retail outlets and the end