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在本次中央电视台黄金时段招标会现场,“黄金档电视剧特约播映”竞拍成为高潮,娃哈哈以888号和858号累计投标3.1830亿,位居第二。下午一点多,“电视剧特约播映”以6500万起价角逐,数家企业你追我赶各不相让。当竞价突破8000万之后,娃哈哈与另一家企业的竟标也进入胶着状态,经过数十轮酣战之后,娃哈哈以8900万中标上半年电视剧特约播映。之后,越战越勇,再次以8000万竞得下半年电视剧特约播映。这也是娃哈哈集团作为长期品牌战略的
In the CCTV prime time bidding scene, “Golden Drama special broadcast” bid to the climax, Wahaha 888 and 858 cumulative bid 3.183 trillion, ranking second. More than one o’clock in the afternoon, “TV special broadcast” to 65 million price competition, several companies chase me catch each other. When the auction breakthrough 80 million, Wahaha and another company’s standard also entered a stalemate, after dozens of pitched battle, Wahaha to 89 million won the bid for the first half of the TV series. After that, the Vietnam War Yue Yong, competing for 80 million again in the second half of the special TV series. This is also Wahaha Group as a long-term brand strategy