日本的包装技术世界闻名,因为日本人深知包装对行销之影响,故投入大量人力、物力,致力于包装的研究与开发。在产品激烈竞争中,品质的差距日渐缩小,包装的水准已成为决定产品畅销与否的重要关键。本文介绍的日本大阪“包装资料馆”,搜罗世界各国重要的包装资讯,对日本业界包装技术水准的提高,贡献良多。 Japan’s packaging technology world-renowned, because the Japanese know the impact of packaging on marketing, it put a lot of manpower and material resources, commitment to packaging research and development. In the fierce competition of products, the quality gap is getting smaller and the level of packaging has become the key to decide whether the products are sold well or not. This article describes the Osaka, Japan, “Packaging Museum”, collecting important packaging information around the world, Japan’s packaging industry to improve the level of technology, contributed a lot.