1996年7月，苏果以一个不显眼的批发企业起步涉足连锁经营。1999年底，苏果以225个门店，25.3亿销售，2300万利润的业绩跃居全国连锁企业的前列。在买方市场下，我们通过业态创新，实现二次创业的关键是：遵循经济发展规律，研究市场；遵循连锁企业运行规律，慎重决策；一切从 July 1996, Su fruit to an inconspicuous wholesale companies started to get involved in chain operations. At the end of 1999, Suguo jumped to the forefront of the national chain with 225 stores, 2.53 billion sales and 23 million profits. In the buyer’s market, the key to achieving the second start-up through industry innovation is to follow the law of economic development and study the market; follow the operation rules of chain enterprises and make careful decision-making;