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在网络时代,互联网注定要成为所有媒体生存和发展的新的动力和源泉。但是我们也看到,无论是急于上网去寻找新出路的传统媒体,还是企图通过与传统媒体合作来摆脱眼前困境的网络媒体,都面临着一个共同的难题:如何在网上建立起新的赢利模式,获得更大的经济利益。要实现这个目的,既不能走传统媒体走过的老路,也没有现成的成功经验可以借鉴,唯一可做的就是在经营理念、商业模式、赢利方式和经营策略上不断开拓创新,在网上探索和建立起新的媒体产业价值链。
In the Internet age, the Internet is destined to become a new impetus and source of the survival and development of all media. But we also see that both the traditional media eager to go online to find a new way and the online media that try to get out of the current difficulties by cooperating with traditional media all face a common problem: how to establish a new profit model online , Get more economic benefits. In order to achieve this goal, we can neither take the traditional media through the old road, there is no ready-made successful experience can learn from, the only thing that can be done is in the business philosophy, business models, profit-making methods and business strategy of continuous innovation, online exploration and Establish a new media industry value chain.