改革开放以来 ,广告业迅猛发展 ,广告竞争日趋激烈 ,但我国广告经营机制尚未理顺 ,广告市场比较混乱 ,不正当竞争行为相当严重 ,违法广告时有发生……因此 ,必须规范广告经营活动 ,健全法制 ,严格监督、管理广告经营活动 ,提高广告经营者的市场意识和法律意识 ,稳步推进广告代理制 ,提高广告质量 Since the reform and opening up, the advertising industry has developed rapidly and the competition for advertising has become more and more fierce. However, the advertising mechanism in our country has not yet been straightened out. The advertising market is quite confused, the acts of unfair competition are quite serious, and illegal advertising sometimes takes place ...... Therefore, Improve the legal system, strictly supervise and manage advertising business activities, raise market awareness and legal awareness of advertising operators, steadily promote advertising agency system and improve advertising quality