随着我国医院经营模式的转变,医疗市场的竞争逐渐加剧,医院之间竞争由以医疗技术为核心向以医院客户为核心转变,客户关系管理作为一种新的管理机制和技术方法,在企业中取得了巨大成功。 With the change of the hospital management mode in our country, the competition in the medical market is gradually aggravated. The competition among hospitals changes from taking the medical technology as the core to taking the hospital customer as the core. Customer relationship management as a new management mechanism and technical method, In the great success.