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当前,大众传媒已经进入注意力稀缺时代,如何吸引受众的注意力成为电视新闻生存与发展的核心因素。电视美学是一门大科学,电视新闻节目效果与节目内容和节目形式息息相关,如果电视新闻节目形式单一,缺乏美感,再好的节目内容也不会吸引受众的注意力。鉴于此,本文对如何在电视新闻表现形式上创新进行了探讨,以期有所借鉴价值。
At present, the mass media has entered the era of attention scarcity. How to attract the attention of the audience has become the core factor for the survival and development of television news. TV aesthetics is a big science. The effect of a TV news program is closely related to the program content and program style. If the television news program is single and lacks aesthetic sense, no matter how good the program content is, it will not attract the audience’s attention. In view of this, this article discusses how to innovate in the form of television news in order to draw lessons from it.