企业的市场竞争乃是营销资源的竞争,其中围绕着广告相关资源竞争乃是重要的资源竞争之一。市场环境的变化改变了企业的营销策略及竞争策略,相应的广告投放策略也将发生变化。考察广告投放效果价值最大化,广告主营销战略及市场开发策略是最重要的前提。从战略性区域市场走向全国 The market competition of enterprises is the competition of marketing resources. Among them, competition around the resources of advertisements is one of the important resource competitions. Changes in the market environment has changed the marketing strategy and competitive strategy, the corresponding advertising strategy will also change. To examine the value of advertising effectiveness maximization, advertisers marketing strategy and market development strategy is the most important prerequisite. From the strategic regional market to the country