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体育产业在我国仍然是一个新兴产业。2014年10月,国务院《意见》的出台将我国的体育产业推向了发展的高潮,越来越多的投资人将目光锁定到了体育市场。然而,什么样的营销方式最受消费者喜爱?什么样的营销平台最适合自己?什么样的转播途径最为有效?体育产业未来的发展方向如何?这些问题困扰了绝大多数的体育投资者。
Sports industry in our country is still a new industry. In October 2014, the promulgation of the State Council’s Opinions pushed China’s sports industry to the climax of its development. More and more investors are targeting the sports market. However, what kind of marketing is most liked by consumers? What kind of marketing platform is most suitable for you? What kind of broadcast is the most effective way? What is the future direction of the sports industry? These problems have plagued the vast majority of sports investors.