1994年收购扬州啤酒厂后,青岛啤酒集团9年来共投资六七亿,先后兼并了西安、上海、广州等地的40多家啤酒企业,但这40多家企业却是1/3盈利,1/3持平,1/3亏损。2003年,燕京、青岛、华润三大啤酒集团兼并扩张速度明显放缓,啤酒业的竞争已从资源争夺转入资源整合和品牌竞争的新阶段。青啤百年大庆之际,百年青啤如欲继 After the acquisition of Yangzhou Brewery in 1994, the Tsingtao Brewery Group invested a total of 6-7 billion in 9 years and has successively acquired over 40 beer enterprises in Xi’an, Shanghai and Guangzhou, but these 40 companies have 1/3 of their profits. 1 / 3 flat, 1/3 loss. In 2003, the swings in mergers and acquisitions of Yanjing, Qingdao and Huarun greatly slowed down. The competition in the beer industry shifted from resource competition to new stage of resource integration and brand competition. Tsingtao hundred years Daqing occasion, a hundred years of Tsingtao beer to follow