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这几年广播处于快速发展的前沿,主要是由于汽车数量的增长,此外,高学历、高收入、高影响力的受众群体也使广播指数快速增长,为近年广播业的发展起到良好的推动作用。然而2013年广播的增速出现严重下滑,主要有两方面原因,第一是八部委对医疗广告的限制,第二则是受到电子商务的影响。因此如何创新使广播行业保持稳定增长是广播所面临的问题。创新受到以下几方面因素的影响。首先是环
In recent years, broadcasting has been at a fast-growing front mainly due to the increase in the number of cars. In addition, the highly educated, high-income and high-impact audiences have also made the broadcasting index rapidly growing, which has contributed to the development of the broadcasting industry in recent years effect. However, there was a serious decline in the growth rate of radio broadcasting in 2013 for two main reasons. The first is the restriction imposed by the eight ministries on medical advertisements and the second is the impact of e-commerce. Therefore, how to innovate so that the broadcasting industry can maintain steady growth is a problem faced by broadcasting. Innovation is affected by the following factors. The first is the ring