中国拥有庞大的消费市场,有千万数量的中小企业,再加上转型升级的契机以及政府对文化产业的大力扶持,品牌授权业正在步入春暖花开的春天,但是也需要做好市场、人才、法律等各个环节的配套工作。随着知识经济的发展,在全球范围内,品牌授权业发展成为一个超过2000亿美元市场规模的产业,成为21世纪最有发展前景的产业之一。而在经济持续增长、中产消费者增多的带动下,中国内地开始跻身全球增长最快的授权产品市场之一,年销售额由2008年的29亿美元上升至 China has a huge consumer market, with tens of millions of small and medium-sized enterprises, coupled with the opportunity for transformation and upgrading and the government’s strong support for the cultural industry, brand licensing industry is entering the spring of spring, but also need to do a good job in the market, Talent, legal and other aspects of supporting work. With the development of the knowledge economy, the brand licensing industry has developed into a market with a market size of over 200 billion U.S. dollars and has become one of the most promising industries in the 21st century. With the continued economic growth and the increase in middle-class consumers, China’s mainland has begun to rank among the world’s fastest-growing authorized products markets. Its annual sales have increased from US$ 2.9 billion in 2008 to