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自媒体时代,微信传播发展态势迅猛。在此背景下,书法微信平台日益增多,其出现,不仅成为连接书法前沿的特殊通道,而且不断引领书法发展方向。显然,书法微信已成为相当一部分书法家和书法爱好者的生存和生活方式,也是当下书法艺术传播研究的主要着力点。本文从传播学理论的视角切入研究书法微信传播问题,在多维的层面上逐一探讨其特征、优势、困境及出路,从而给书法艺术传播实践以新的启示。
Since the media age, WeChat spread rapidly. Under this background, there are more and more WeChat calligraphy platforms, and its appearance has not only become a special channel connecting the frontiers of calligraphy, but also continuously leads the development direction of calligraphy. Obviously, the calligraphic WeChat has become a considerable part of the calligrapher and calligrapher’s life and way of life, but also the current calligraphy art communication research the main focus. From the perspective of communication theory, this thesis explores the issue of the spread of calligraphic WeChat, explores its characteristics, advantages, dilemmas and outlets on a multidimensional level, giving a new inspiration to the practice of calligraphy art.