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全国人大代表、宜宾金喜来酒业有限公司副总经理易家祥认为,传统的白酒消费环境、消费群体正在发生变化,白酒产业该转型升级了。他建议出台政策扶持培养一批有基础,前景好、能与超大白酒企业相抗衡的中小白酒企业,这样市场竞争才更充分,老百姓也才有更多选择。他举例说明,今年金喜来酒业公司调低了单品价格,但整体销售收入预期目标却调高了。他留意到此前相关部门对白酒行业将发生判断的转变:从
Yi Jiaxiang, deputy general manager of the National People’s Congress and Yibin Jinxilai Liquor Co., Ltd., believes that the traditional liquor consumption environment and consumer groups are changing, and the liquor industry should be upgraded and upgraded. He suggested the introduction of policy support to cultivate a group of small and medium-sized liquor enterprises with good foundations and prospects that can compete with super-big liquor companies, so that market competition is more complete and the people have more choices. He gave an example to illustrate that Jin Xilai Wine Company lowered the single product price this year, but the overall sales revenue is expected to increase. He noticed that the relevant departments had changed the judgement of the liquor industry: