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随着我国经济建设的发展,人民生活水平的日益提高,社会消费量和非商品消费有较大的增加。吃讲低脂肪和有营养价值的菜点;住讲有“全机”,环境舒适的单人客房;照相讲彩色,尺寸由小变为大;理发讲美容,适应时令变发型;洗澡讲配套,敲腿、捏脚、按摩加饮料.其明显的特点是:“各家经营渠道多,繁荣活跃变化大,消费增长要求高”。饮服市场消费结构变化的原因: 一是艰苦型转向享乐型.过去消费者只求吃饱,大众菜、大锅汤,饮食店里吃一
With the development of our country’s economic construction, people’s living standards have been increasing, and there has been a large increase in social consumption and non-commodity consumption. Eat food that speaks of low fat and nutritious value; live in a single room with “all-in-one” and comfortable environment; photo speaks color, size changes from small to large; hairdressing talks about beauty, adapts to seasonal changes; Knocking legs, pinching feet, massage and drinks. Its obvious characteristics are: “There are many business channels, and there are many changes in prosperity, and the demand for consumption growth is high.” The reasons for the changes in the consumption structure of the Beverage Market: First, the hard-to-grass shift towards hedonic. In the past, consumers only sought food, popular food, soup, and food in the restaurant.