厚利当头,于是企业采取‘两手硬’的手段:一方面在网上‘清理门户’;一方面完全撇开经销商,开官方旗舰店。在我看来,传统企业转型电商的过程中,要处理好经销商的关系,实现业绩的顺利增长而不是相反,关键就是解决好利益分配的问题。此外,企业要带着经销商一起玩电商,如此才能在网上获取更大的客户流量。 Therefore, companies take a ’hard-handed’ approach: on the one hand, they can ’clean up the portal’ on the Internet; and on the other hand, they completely set aside their dealers and set up official flagship stores. In my opinion, in the process of transforming traditional businesses into e-commerce, the key is to solve the problem of profit distribution in order to handle the relationship between distributors and achieve the smooth growth of performance instead of the opposite. In addition, businesses need to bring along distributors to play e-commerce, so that they can get more customer traffic online.