随着智能手机的普及和互联网技术的发展,微商营销已经成为电子商务又一个风向标,引领着人们购物的新时尚。微商是借助微信这一载体从事商品售卖的个体商家,其主要通过朋友圈和好友群进行商品销售。本文通过阐述微商营销的模式,指出了微商营销模式存在的问题,最后针对性地提出了促进微商营销的有益对策,旨在为促进微商营销健康发展提供有益参考。 With the popularization of smartphones and the development of Internet technology, micro-commerce marketing has become another vane of e-commerce and leading the new fashion of shopping. Micro-business is the use of WeChat this carrier in the sale of goods to individual businesses, its main circle of friends and groups through the sale of goods. This article points out the existing problems of micro-commerce marketing mode by expounding the marketing mode of micro-commerce, and puts forward some beneficial countermeasures to promote micro-commerce marketing at the end. The purpose is to provide useful reference for promoting the healthy development of micro-commerce marketing.