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在社会主义市场经济不断发展的浪潮中,中国复关迫近、市场竞争日趋激烈。如何在强手如林的纺织市场中走出一条新的营销之道来,特别是怎样以名牌产品来提高经济效益,这是摆在我们经营者面前一个值得思索的问题。下面,分两个方面,从宏观理论和微观实践来探讨如何用名牌产品来打开国际销售市场,提高经济效益这一问题:一、名牌产品的作用、意义及其内涵。众所周知,企业的重心在经营,经营的关键又在于科学的决策。通过销售实践,我认为,当前产品销售已由价格竞争转为质量的竞争和产品商标知名度的竞争,预测到下世纪竞争将会更加激烈,将是世界级质量的较量。我们知道,产品是企业的一面旗帜,人们总是通过产品去
In the wave of continuous development of the socialist market economy, China’s re-entry and market competition are becoming increasingly fierce. How to embark on a new marketing approach in the strong textile market, especially how to use brand-name products to increase economic efficiency, is a question worthy of consideration before our managers. In the following, in two aspects, we will explore how to use brand-name products to open up the international sales market and improve economic efficiency in two aspects: First, the role, significance, and connotation of brand-name products. As we all know, the company’s center of gravity is operating, and the key to business lies in scientific decision-making. Through sales practices, I believe that current product sales have shifted from price competition to quality competition and product brand awareness. It is predicted that competition will become more intense in the next century and will be a world-class quality contest. We know that products are a banner of business and people always go through products