中国互联网的快速发展,也为调研工作开辟了一条新的道路。尤其是互联网行业相关调研,网上调查成为最便捷的一种方式。这一新兴的调研方式存在显而易见的优点,容易寻找到目标人群,周期短,但也同时存在着巨大的缺陷,那就是样本不随机、抽样误差的不可控。如果使用传统的入户等调 The rapid development of China’s Internet has also opened up a new road for research. In particular, the Internet industry-related research, online surveys become the most convenient way. The emerging research methods have obvious advantages, easy to find the target population, short cycle, but also there is a huge flaw, that is, the sample is not random, the sampling error is not controllable. If you use the traditional home transfer tone