地处明山秀水、钟灵毓秀的新安江流域万山丛中的徽州地区,曾经孕育了一个独特的商人群体,其活动范围“几遍宇内”,所谓“山陬海涯无所不至”。当时,沿江区域向有“无徽不成镇”之谚。然而这支活跃于明清经济舞台的徽州商帮,真正称雄于世,且对明清社会经济产生重大影响的首推徽州盐商。这些“治盐荚,家渐起”的徽州盐商在三百余年的荣辱兴衰发展史上,留下了独特的文化人格现象。笔者意欲对其剖析,从文化侧面对徽州盐商提出新的看法。 Is located in the Ming Shan Xiushui, Zhong Ling Yuxiu Xin’anjiang basin Wushan in the area of ​​Huizhou, has bred a unique group of businessmen, its scope of activities, “several times in the world,” the so-called “Shanhaiguanhai everywhere.” At that time, the area along the Yangtze River to the “no emblem not a town,” the proverb. However, this Huizhou merchant gang, active in the economic stage of the Ming and Qing dynasties, truly dominated the world and devalued Huizhou salt merchants, which had a significant impact on the social economy in the Ming and Qing dynasties. In the history of the rise and fall of the three hundred years of humiliation and withering, these salt merchants of Huizhou, who controlled salt pods and their families, have left a unique phenomenon of cultural personality. I intend to analyze it, from the cultural side of Huizhou Salt merchants put forward new ideas.