现代社会处于一个快节奏、多元化的信息发展社会,世界传媒行业在现代社会中也经历着巨大的变化。多种媒体的媒介竞合以及新媒体如雨后春笋般地崛起使广播的地位面临着前所未有的挑战。关于广播是否“弱势媒体”的争议层出不穷,至今未得出一个能够被广泛认同的结论。但是,有目共睹的是,作为唯一的“非视觉”的“移动”媒体,广播媒体在夹缝中的艰难生存并未使它趋于湮灭;相反,广播以其不可取代的独特优势探寻出了一条独特的发展道路——类型化广播。在当前媒介融合的趋势以及现代收听工具的多样化,特别是 Modern society is in a fast-paced and diversified information development society. The world media industry has also undergone tremendous changes in modern society. Media co-opeancies across multiple media and the mushrooming of new media have placed broadcast status at an unprecedented challenge. There is an endless stream of controversy over whether broadcasting is a “weak media”, and so far no one has come to a conclusion that is widely accepted. What is clear, however, is that as the only “non-visual” “mobile” media, the media industry’s difficult survival in the cracks has not annihilated it; instead, broadcasting has explored its irreplaceable uniqueness A unique development path - typed broadcasting. The current trend of media convergence and the diversity of modern listening tools, in particular