在消费日趋个性化的现代,包装设计已从以往的保护商品基本功能演变成更加侧重设计表现的特征。随着市场竞争激烈的力度不断加大,越来越多的包装开始注重设计品牌,这就使得对武汉老字号品牌包装进行新设计显得更为重要。 In the increasingly individualized modern era of consumer spending, packaging design has evolved from the basic functions of commodity protection to more emphasis on design performance. With the intense market competition intensifying, more and more packaging began to focus on the design of the brand, which makes the old brand new packaging Wuhan design is even more important.