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激烈的市场竞争环境,企业生存及发展的需求,对现代企业提出了更高的要求,在企业面临市场机遇和挑战的背景下,企业要加强自身管理,辨识并控制企业风险,尤其要重视企业的财务风险,由于市场变幻繁杂,风险因素影响性加大,企业财务活动的预期与实际产生了较大的偏离,严重地制约了企业的发展和决策。因而,要进行企业在市场竞争环境下的风险预警和防范。
Intense competition in the market environment, the needs of business survival and development, put forward higher requirements for modern enterprises, enterprises in the face of market opportunities and challenges in the context of enterprises to strengthen their own management, identify and control corporate risks, with particular emphasis on business The financial risk of the enterprise has been greatly deviated from the expectation and actuality of the financial activities of the enterprise due to the complicated market changes and the risk factors, which seriously hampered the development and decision-making of enterprises. Therefore, it is necessary to carry out risk warning and prevention of enterprises in the market competition environment.