本文从对农广播的“弱势频率”出发,结合目前兴起的互联网思维,探讨了在互联网思维指导下,对农广播的创新变革路径。新媒体时代,对农广播的发展应转换用户思维,按需定制内容;运用简约思维,加强频率专业化;强化极致思维,突出广播介入性;学习跨界思维,初试新媒体平台。 Starting from “Vulnerable Frequency ” of agricultural broadcasting and combining with the emerging Internet thinking at present, this article explores the innovation and reform path of agricultural broadcasting under the guidance of Internet thinking. In the era of new media, the development of agricultural broadcasting should transform the thinking of users and tailor the content according to needs; strengthen the frequency specialization by using simple thinking; strengthen extreme thinking and emphasize radio interventibility; and learn cross-border thinking and try out new media platforms.