地铁是城市交通的主动脉,乘坐安全、舒适、快捷。自1863年10月世界上第一条地铁在伦敦建成,至今地铁发展已有151年的历史。2011年9月6日,地铁在有着十三朝历史文化古都的西安投入运营;当历史遇到现代、文化遇到品牌将会有怎样的邂逅。本文将以西安地铁品牌VI作为研究对象,从图形、色彩、文字以及地域文化元素的应用方面进行研究,探讨新时代西安地铁品牌的视觉特点。 Metro is the aorta of urban traffic, safe, comfortable and fast. Since 1863 October the world’s first subway built in London, the subway has been 151 years of history. On September 6, 2011, the subway was put into operation in Xi’an, which is home to 13 ancient and historic cities. When history meets modernity, what kind of encounters will the culture encounter? This article will take Xi’an Subway brand VI as the research object, and studies the application of graphic, color, writing and regional cultural elements to explore the visual characteristics of Xi’an Subway brand in the new era.