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营销者说品牌广告、促销等品牌硬性营销活动对90后青年群体的影响力正在逐渐削弱。数字化媒体、社交媒体为我们的生活带来无限的可能,也为脉动品牌的市场营销提供了无限的想象空间。脉动在功能性饮料里面市场份额占第一位,2015年脉动最主要的营销探索,是对整个90后的社群营销进行全新的尝试——跟他们玩在一起。脉动定位一直是18至25岁年轻消费族群。90后、95后与80后相比,在心态和生活形式上有了很大不同:80后希望闯出自己的一片天空,比较特立独行,相信远方有
Marketers say the influence of brand marketing campaigns such as brand advertising and promotion on post-90s youth groups is gradually weakening. Digital media and social media bring unlimited possibilities to our life and provide unlimited imagination for the brand marketing of Pulse. Pulse in the functional drinks market share inside the first place, the pulse of 2015, the most important marketing exploration, is the entire 90 after the community marketing a new attempt - to play with them. Pulsatile positioning has been a young consumer ethnic group of 18 to 25 years old. 90, 95 and after 80 compared to the attitude and lifestyle has been very different: 80 after hoping to break his own sky, more maverick, I believe there are far