让明星来执导你的企业广告,或允许音乐人在广告中使用其创作的音乐,他可能会因此降低代言费用。资源有限的初创企业,如果能获得名人的认可,将快速建立知名度,并获得消费者的信任。企业既可以寻找著名的电影明星,也可以选择在本地享有声望的名人。达拉斯的企业推广代理机构The Marketing Arm的研究表明,名人代言的企业被消费者记住的几率更高,比没有名人代言的企业高2-3倍。 Let the star direct your corporate advertising, or allow musicians to use their creative music in advertising, he may therefore reduce the cost of endorsements. Startups with limited resources, if they can get recognition from celebrities, will quickly establish their reputation and gain the trust of consumers. Businesses can either look for famous movie stars or choose celebrities who are renowned locally. The research conducted by The Marketing Arm, an enterprise promotion agency in Dallas, shows that celebrity-endorsed companies are more likely to be remembered by consumers, which is 2-3 times higher than companies without celebrity endorsements.