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微信的勃兴,改变了企业营销信息传播的方式,其已成为泸酒品牌传播信息的新平台。微信平台上受众针对性强、传播效果潜移默化性、传播内容个性化等特点是泸酒品牌微信营销的特征。泸酒品牌通过微信推送信息赢得消费者喜爱与忠诚。通过微信客服将交易营销转变为关系营销,品牌关系进一步巩固。通过微信活动实现互动传播,增强消费者的参与感与主人翁地位感。微信营销,促使泸酒品牌的营销传播方式发生巨变,也预示着新的互动营销趋势。
The rise of WeChat has changed the way that corporate marketing information is disseminated. It has become a new platform for the communication of information about the brand of Luzhou Brewery. WeChat platform targeted audience, the subtle influence of the spread of communication, personalization and other characteristics of communication content is the characteristics of Luk liquor brand WeChat marketing. Lu wine brands push information through the WeChat consumers love and loyalty. WeChat customer service through the transactional marketing into relationship marketing, brand relations to further consolidate. Through WeChat activities to achieve interactive communication, enhance consumer participation and sense of ownership. WeChat marketing, prompting Lu brand liquor marketing communication changes, but also indicates a new interactive marketing trends.