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自2004年《超级女生》开播以来,电视选秀类节目在全国掀起一股前所未有的娱乐风暴.与其他新兴节目形态不同的是,其广泛兴起已经变成一种媒介现象,不但适应了受众的心理需求,而且以平民化的传播视角,打造选秀节目的品牌,并以独特的传播理念让受众耳目一新。创造了中国娱乐史上的一个收视率神话。本文以《超级女生》为主要案例,结合新闻传播学理论,分析电视选秀节目中“以人为本”传播视角,多元化,融合性的传播模式和传播渠道。
Since the release of “Super Girl” in 2004, the television dramas have set off an unprecedented entertainment storm across the country, and unlike other emerging shows, their widespread emergence has become a media phenomenon that has not only adapted to the psychology of the audience Demand, but also to civilian perspective of communication, to create a talent show brand, and a unique concept of communication audience refreshing. Created a ratings myth in the history of entertainment in China. This article takes “Super Girl” as the main case and combines the theory of journalism and communication to analyze the communication mode and communication channel of “talent-based” communication perspective, diversified and integrated in TV talent show.