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雅马哈摩托车是品牌,雅马哈的吉他和古典钢琴也是上品。海尔总裁张瑞敏最近认为:海尔在品牌延伸到医药行业失误,是消费者仅认海尔品牌是个家电品牌,因此不能接受这个延伸,导致失败。品牌延伸是一个趋势,越来越多的企业要打入新市场,开发利用现有品牌,而不是开创新品牌,这种势头在国际上是有增无减。目前在中国企业也开始采用起来,商家品牌已开始增加采取定牌
Yamaha motorcycle brand, Yamaha's guitar and classical piano is also top grade. Haier CEO Zhang Ruimin recently said: Haier brand in the medical industry to extend to errors, consumers only recognize Haier brand is a home appliance brand, it can not accept this extension, leading to failure. Brand extension is a trend, more and more enterprises want to break into new markets, develop and utilize existing brands rather than create new ones. This momentum is growing in the world. At present, enterprises in China are also beginning to adopt it, and merchant brands have begun to increase their license plates