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网红曝光指数堪比明星,粉丝文化成为主流,直播成为当今炙手可热的媒介,各路商界大咖也开始投身于此。碧生源作为保健品行业龙头企业首度试水跨界营销,与阿里健康合作共同举办“燃脂女神直播战”。通过网络渠道海选出符合要求的微胖女生,在这群女生中精选出五名代表,参与为期49天的减肥计划,每周日八点通过斗鱼、天猫双平台直播为网友呈现减肥历程。目前已经完成三期直播,活动反响热烈。减肥是三大不能回避的女性话题,做减肥活动已非罕
Net red exposure index comparable to the star, the mainstream culture of fans, live to become the hottest media today, the business community coffee has also started to engage in this. Besunyen as the health care products industry leader in the first cross-border marketing test water, and Ali health cooperation co-organized “Fat Goddess broadcast live.” Throughout the network channel selected eligible fat girls, in these groups of girls selected five representatives to participate in a 49-day weight loss program, every Sunday at 8 o’clock via betta, Lynx dual platform live for the users to present Weight loss course. Has completed three live broadcast, the event responded enthusiastically. Weight loss is the three major female topics can not be avoided, doing weight loss activities have non-rare