业界在看好O2O广阔前景,推进O2O战略的同时将物流配送作为其布局的基石。O2O作为2014年最热门的商业话题,其热度在2015年乃至未来一段时间还将继续升温。近日,艾瑞咨询发布电子商务包括B2B电子商务、网络购物、在线旅游、本地生活服务O2O等细分领域2014年的数据报告,以及对未来几年市场发展的预测。报告显示,2014年中国电子商务市场交易规模为12.3万亿元,比上年增长21.3%。其中,网络购物增长48.7%,在社会消费品零售总额渗透率年度首次突破10%,成为推动电子商务市场发展的重要力 The industry is optimistic about the broad prospects for O2O, O2O strategy while promoting the logistics and distribution as the cornerstone of its layout. As the hottest commercial topic in 2014, O2O will continue to heat up in 2015 and even in the future. In recent days, iResearch released 2014 data reports on e-commerce including B2B e-commerce, online shopping, online travel, and local life service O2O subdivisions, as well as forecasts of market developments in the coming years. The report shows that in 2014, the scale of transactions in China’s e-commerce market was 12.3 trillion yuan, an increase of 21.3% over the previous year. Among them, online shopping increased by 48.7%, penetrating the total retail sales of social consumer goods for the first time in 10 years exceeded 10%, becoming an important force in promoting the development of e-commerce market