我国电视的迅猛发展和图文并茂、生动活泼的报纸版面的不断推出,已使广播受到不小的冲击。如何发挥广播优势,扩大宣传影响,成为广大广播工作者深加思考的现实问题。近几年来,我们对湖州市的机关、厂矿、商店、学校和湖州城郊两区的农村以及驻湖部队作过了解和调查。调查情况表明,电视无论在城市,还是在农村,收看率都占了绝对优势,并且大部分观众每次都是从开头看到结束。至于报纸的读者,在领导层、各级 The rapid development of the television in our country and the vivid and vivid newspaper page layout has brought the broadcast has been no small impact. How to give full play to the advantages of broadcasting and expand the influence of publicity has become a realistic issue for broadcasters to think more deeply. In recent years, we have conducted an understanding and investigation of the organs, factories, mines, shops, schools, and the rural areas in Huzhou and the troops stationed in the suburbs of Huzhou City. Survey shows that television in urban areas, or in rural areas, viewing rates are an absolute advantage, and most of the audience each time from the beginning to see the end. As for newspaper readers, at the leadership level