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从2008年开始,中央文明办联合城市广播电视台,以电视庆典的形式举办“中国好人榜”发布仪式暨全国道德模范与身边好人现场交流活动。活动以视频短片、向身边好人献花、身边好人访谈、致敬词等4段式庆典结构和仪式表达,使观众感受到和谐完美的身边好人形象,创造了视觉、听觉和感觉震撼人心的宣传效应。
Since 2008, the Central Civilization Office has joined hands with the city radio and television stations to hold the launching ceremony of “China’s Best Person List” and the National Ethics Model and the exchange of good people at the scene in the form of a television celebration. Activities with video clips, flowers to the good people around, nice interviews, tribute words and other four-stage celebration of the structure and ceremony of expression, so that the audience feel harmonious and perfect good image of the side, creating a visual, auditory and sensational impact of stirring publicity.