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图书馆资源开发的目的是让受众接受其开发的资源。图书馆开发的资源是以推广效果为中心的,其中,受众接受是其资源推广价值得以实现的集中体现。“211工程”大学图书馆受众注意力资源推广现状表明,为数不少的图书馆在受众注意力资源开发中,违背了主体间性立足受众、为众而传的资源推广原则,不可避免地造成一些新开发的资源流于形式、陷入“流产”的境地。图书馆界对受众注意力资源开发、推广要有新的认知,以便实现图书馆受众注意力资源开发的价值。文章提出了引导受众接受的图书馆资源开发价值实现的策略模型。
The purpose of library resource development is to allow the audience to accept the resources they develop. Library development resources are based on the promotion effect, among them, the acceptance of the audience is the focus of its resource promotion value can be achieved. “211 Project ” University Library attention to the status quo of resources to promote the library shows that a large number of libraries in the audience attention resources development, contrary to the inter-subjectivity based audiences, for the public resources to promote the principle, inevitable Resulting in some newly developed resources in the form of “abortion”. The library community should have new cognitions on the development and promotion of audience attention resources in order to realize the value of library audience attention resources development. The article proposes a strategy model that guides the audience to realize the development value of library resources.