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在国内,香港无线电视台(TVB)从上世纪60年代开始就用自制剧作为主打产品吸引受众,获得极大成功,并以此成为华语电视剧的第一品牌。上世纪80年代起,中央电视台、上海等电视台也有自己摄制的电视剧,但随之很快就被制播分离的方式取代。2008年以来,以湖南卫视《丑女无敌》的制作播出为开端,国内各大卫视掀起了一股制作和播出自制剧的旋风。自制剧一度是电视竞争的“新高地”。在电视自制剧获得成功的前提下,网络平台由其更加开放与快速等特定特点衍生独具
In China, the Hong Kong Radio Television (TVB) has drawn great success with its own home theater as the flagship product since the 1960s. As a result, it has become the No. 1 brand in Chinese TV series. Since the 1980s, CCTV, Shanghai and other television stations have also produced their own TV series, but they were soon replaced by the system of broadcasting and broadcasting. Since 2008, with Hunan Satellite TV “Ugly Invincible” aired broadcast as the beginning of each major domestic TV set off a production and broadcast a whirlwind of homemade drama. Home theater was once the “new heights” of television competition. Under the precondition of TV home-made drama success, the online platform is uniquely derived from its more open and fast specific features