公益广告与商业广告都是广告,两者都有明确的导向性,都要受众注意和关心广告,理解和相信广告,不过商业广告侧重于给受众留下美好的印象,产生购买欲望,达到营销目的;而公益广告则侧重于启迪心灵,唤起受众对公益事业的关心,进而采取积极的行动。 Public service advertisements and commercial advertisements are both advertisements. Both have a clear orientation. They must pay attention to and care about advertisements, and understand and believe advertisements. However, commercial advertisements focus on leaving a good impression on the audience, creating a desire to purchase, and achieving marketing. Purpose; while PSAs focus on inspiring the mind, evoking the audience’s concern for public welfare, and then taking active actions.