一个时期以来,在网络上疯传着名叫《小苹果》的曲子,全球范围内至少5亿人主动收听收看,成为当之无愧的“神曲”。为什么《小苹果》能够牢牢抓住大家的心呢?一是它在艺术化、大众化、趣味性和表现方法等方面进行了贴近时尚要求的创新,提供了一种轻松、搞怪、欢乐,且人人都能参与的情境。二是定位营销准确,根据受众喜好的品味、爱听什么歌, For a period of time, the song “Little Apple” has been on the internet and at least 500 million people around the world have volunteered to listen to it and become a well-deserved “Divine Comedy.” Why does “Little Apple” firmly grasp everyone’s heart? One is that it provides an innovation that is close to fashion requirements in terms of artistry, popularization, fun and performance methods, and provides a relaxed, funny, joyful and The situation where everyone can participate. Second, positioning marketing accurate, according to tastes preferences of the audience, love to listen to what song,